![Julia Faria](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2636_1625225121.png)
Influencer ad spend in Colombia 2020-2022
In 2022, roughly 67 billion Colombian pesos were invested in influencer marketing in Colombia. A year earlier, the expenditure stood at 27 billion pesos. Influencers accounted for 3.5 percent of the Colombian digital ad spend in 2022.